Ford’s Smart Human-Centered Design

Smart As Ford F-150

Ford’s dedicated team listens to customer feedback, engaging in a process of dreaming, designing, testing, and crafting vehicles and services tailored to their needs. The goal is not just to meet but exceed expectations, creating indispensable products. Throughout this journey, employees innovate with digital features, pioneer testing methods, and showcase meticulous attention to detail, ensuring excellence in the products delivered to customers.

Ford E Transit Software

Screen Smash

A damaged phone screen is undesirable, especially a cracked touchscreen, notably in a sophisticated display like the one in the Mustang Mach-E. Engineers used a special application of Dragontrail™ glass to ensure the durability of the 15.5-inch touchscreen. It is mounted on a sturdy magnesium structure capable of withstanding pulling or bumping.

Ford Screen Scratch Example

Tough Seats

Recognizing the rigorous usage of Ford truck seats, our engineers work to strive for long-term durability. Using a robot that mimics the motion of a person entering and exiting the seat, this process is repeated 51,000 times—a equivalent to 10 years of use on Ford truck seats.

Ford Seat Test


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